| Variable | What to enter | Example |
|---|
{subject} | The core app, book, album, product, scene, or creative idea. | a calm productivity app for solo founders named Northdesk, represented by an abstract desk horizon and rising star |
{style} | The broad visual direction without copying a specific living artist or protected work. | minimal geometric logo concept, modern SaaS identity, simple vector-like shapes, original symbol, no famous brand imitation |
{palette} | Main colors, contrast requirements, and mood cues. | deep navy, soft sky blue, warm sunrise gold, white negative space |
{shape} | Framing, symbol, focal hierarchy, crop, copy space, and small-size readability. | centered icon plus optional wordmark layout, readable at app-icon size, strong silhouette, balanced spacing |
{details} | Audience, platform constraints, originality constraints, texture, props, and factual limitations. | friendly but professional, works on dark and light backgrounds, no copied logos, no fake tiny text, no trademarked symbols |
{format} | Aspect ratio, output size, platform, safe-zone, and crop requirements. | 1:1 app icon exploration plus horizontal lockup variation |
{negative} | Defects, misleading elements, rights risks, fake text, and visual artifacts to avoid. | copied logo, trademark, brand name imitation, celebrity, complex gradients, unreadable letters, watermark, fake text |