| Variable | What to enter | Example |
|---|
{subject} | The main product, scene, person, object, or thumbnail concept. | a reusable insulated water bottle for remote workers on a clean desk |
{style} | The visual direction: photorealistic, editorial, 3D render, minimalist, cinematic, illustrated, and so on. | photorealistic commercial product image |
{lighting} | Light source, contrast, mood, shadow quality, and any reflection constraints. | soft side light, gentle shadow, warm neutral highlights |
{composition} | Framing, camera angle, focal hierarchy, crop, copy space, and background relationship. | centered hero shot, shallow depth of field, uncluttered negative space |
{details} | Textures, props, colors, audience clues, brand constraints, and factual limitations. | matte finish, condensation beads, laptop edge in background, no visible logo, premium everyday feel |
{format} | Aspect ratio, platform, crop, resolution target, and any safe-zone requirements. | 4:5 portrait for social and landing-page hero crops |
{negative} | Defects, misleading elements, rights risks, and visual artifacts to avoid. | blurry, distorted hands, unreadable text, extra bottles, watermark, trademark logo, low resolution |