Advertising Policy
By Sarah Chen ·Responsible display-ad placement rules for AdSense and similar networks.
This page documents Omellody's display advertising policy for Google AdSense and similar networks. The goal is to create a review-safe implementation that supports the business without reducing reader trust or affiliate conversion quality.
Allowed placements
- Informational guides, cybersecurity explainers, privacy education articles, and low-commercial-intent news-style pages.
- Below the introduction after the reader has seen the page purpose and disclosure.
- Mid-article placements only after substantial content blocks, comparison tables, or FAQs.
- Footer or end-of-article units that do not compete with primary recommendations.
Restricted placements
- No ads above the main H1 or before the disclosure banner.
- No sticky, interstitial, popup, or auto-expanding ad formats during the initial application phase.
- No ads inside product cards, rankings, CTA buttons, coupon boxes, comparison tables, or verdict boxes.
- No ads on checkout-like, coupon-heavy, or high affiliate-intent pages until revenue impact is measured.
Page-type rollout plan
| Page type | Initial AdSense status | Reason |
|---|---|---|
| Security incident explainers and educational articles | Allow limited display units | High informational intent; ads less likely to cannibalize affiliate clicks. |
| How-to guides and buyer education | Allow limited display units | Good content depth and lower immediate purchase intent. |
| Product reviews | Test cautiously | Use at most one non-intrusive unit after the verdict, not near CTA blocks. |
| Comparison pages and coupon pages | Exclude initially | Protect affiliate conversion and avoid confusing readers near decision points. |
| About, Team, Contact, Privacy, Terms, Editorial Policy | No ads | Trust and compliance pages should remain clean. |
Implementation checklist
- Apply only after trust pages, privacy policy, editorial policy, and team page are complete.
- Add the AdSense site verification script only after approval workflow starts.
- Publish a valid
/ads.txtline after the publisher ID is available. - Start with manual placements rather than aggressive Auto Ads.
- Monitor RPM, affiliate CTR, Core Web Vitals, bounce rate, and Search Console performance before expanding.
Publisher ID placeholder
Omellody does not have a public AdSense publisher ID in the site files yet. After approval, replace the placeholder /ads.txt with the exact Google-provided line.
Ad quality controls
Display ads must never change our recommendation order, review score, product verdict, or corrections process. Omellody treats advertising as a separate revenue stream from editorial research. Our editors do not accept payment to change a ranking and we do not allow an advertiser to preview, approve, or rewrite a review before publication.
We use conservative placement rules because many readers visit Omellody while making security, privacy, tax, budgeting, or identity-protection decisions. Ads should not interrupt forms, obscure pricing tables, mimic navigation buttons, or appear inside steps where the reader could confuse an advertisement with editorial advice. If a placement reduces readability or creates accidental clicks, we remove it.
Where ads may appear
After approval, AdSense may be tested first on informational articles, research hubs, and consumer education guides. These pages are less commercially sensitive and give readers enough space to separate editorial content from ads. High-intent coupon pages, comparison tables, and product review conclusions are excluded from the first phase unless a manual review confirms the page remains easy to use.
Blocked ad categories and review process
We do not want ads that promote malware, deceptive downloads, get-rich-quick claims, fake government services, adult content, gambling, counterfeit products, or misleading financial promises. The editorial team reviews ad behavior during routine site audits and reader reports are routed through the corrections/contact workflow. If an ad appears to conflict with reader safety or our editorial standards, we remove the placement or block the category.