| Variable | What to enter | Example |
|---|
{subject} | The main product, scene, person, object, or thumbnail concept. | a compact pour-over coffee maker with a glass carafe and stainless filter |
{style} | The visual direction: photorealistic, editorial, 3D render, minimalist, cinematic, illustrated, and so on. | premium ecommerce product photography, realistic, crisp texture |
{lighting} | Light source, contrast, mood, shadow quality, and any reflection constraints. | large softbox from front left, subtle rim light, clean shadow under the product |
{composition} | Framing, camera angle, focal hierarchy, crop, copy space, and background relationship. | three-quarter angle on a light stone surface with packaging slightly out of focus |
{details} | Textures, props, colors, audience clues, brand constraints, and factual limitations. | clear glass reflections, brushed metal filter, steam hint, neutral props, no brand logo, no readable label |
{format} | Aspect ratio, platform, crop, resolution target, and any safe-zone requirements. | 1:1 marketplace square plus 4:5 social crop |
{negative} | Defects, misleading elements, rights risks, and visual artifacts to avoid. | warped product shape, fake text, extra handles, messy background, harsh glare, watermark, hands covering product |