Quick Summary
Wix is the world's most popular website builder, powering over 250 million sites worldwide. Its drag-and-drop editor offers unparalleled creative freedom, while the new Wix ADI (Artificial Design Intelligence) can build a complete site from a few questions. With 800+ designer templates, a comprehensive app market, and built-in eCommerce, Wix handles everything from personal blogs to full-featured online stores.
Score Breakdown
What We Like
- ✓ 800+ professional templates
- ✓ True drag-and-drop freedom
- ✓ Wix ADI creates sites with AI
- ✓ Comprehensive app marketplace (300+ apps)
- ✓ Strong eCommerce capabilities
What Could Improve
- ✗ Can't switch templates after building
- ✗ Free plan shows Wix ads
- ✗ Some templates load slowly on mobile
Features
Wix offers a visual drag-and-drop editor with pixel-level control. Wix ADI builds sites automatically from your answers. The App Market adds functionality like booking, events, and forums. Wix eCommerce handles products, payments, and shipping. Wix SEO Wiz guides optimization step by step. Built-in analytics, email marketing, and social media tools.
Pricing
Free plan available with Wix branding and ads. Light at $17/month removes ads and connects a custom domain. Core at $29/month adds storage and analytics. Business at $36/month includes eCommerce. Business Elite at $159/month for advanced features. All plans billed annually with a 14-day money-back guarantee.
Usability
Wix sets the standard for website builder ease of use. The drag-and-drop editor lets you place elements anywhere on the page. Wix ADI is perfect for beginners who want a site in minutes. The template selection is organized by industry. The App Market extends functionality without coding. The learning curve is minimal — most users build their first site in under an hour.
Key Specifications
| Starting Price | $17/mo |
| Free Plan | Yes (with Wix ads) |
| Templates | 800+ |
| eCommerce | Yes (Business plan+) |
| Custom Domain | Paid plans |
| Storage | 2GB - 100GB by plan |
| SSL | Free on all plans |
Final Verdict
Wix is our top recommendation for most website builders, offering the best balance of creative freedom, features, and ease of use. Whether you're building a portfolio, blog, business site, or online store, Wix has the templates and tools to make it happen. The inability to switch templates is a notable drawback, but the overall experience is best-in-class.